James Bay is a UK pop singer/songwriter working (on this second album - out next week) to slightly remake himself, and the genre. I like pop, but I also like the trend of these guys wanting to be more than hipsters with a guitar (or boy band, in the case of Harry Styles). But whatever, I didn't know two bits about him until coming across this track, despite him winning all the Brit awards in 2015. This track grabs me for the same reason so many others on this blog do: it sounds vaguely 80s. This time more like Billy Idol than New Order but still. I guess, despite coming of age with grunge and techno, my brain first formed it's love of music around the pop radio dial of my childhood.